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Do you dream of stepping off the corporate treadmill? Do the politics and greed of corporate life leave you cold? It doesn't have to be like that. Authentic Business shows that business can be positive, fun and meaningful as well as profitable. Published in January 2005 Neil's new book "Authentic Business - how to create and run your perfect business" is a manual for corporate refugees and a handbook for ethical entrepreneurs. For a signed copy direct from the author click below.
• A purpose beyond profit Businesses that understand these principles, like innocent, Yeo Valley, Howies and Doves Farm, are thriving. Authentic Business shows why everyone should support them and how to turn your business idea or your organization along the same path. What would it be like to work in a business where everyone felt profoundly motivated; where decision-making was a joy and always seemed to work out for the best; where there was little need to manage because everyone was clear in their task and got on with it; and where customers, suppliers and staff all cared for the business and wanted to see it flourish? These businesses do exist. They are called authentic businesses. To get a signed copy direct from the author, just click the button below. £12.99 plus £2.50 post and packing. 
You cannot plough a field by turning it over in your mind.
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I read your book over the weekend; i did have so much planned until i started the book. I have just started reading your book and it has blown me away! I have recently purchased and read your book. It made so much sense to me and brought back hope in my life. If you have ever fancied running your own business, this book is for you. Based on the premise that businesses that are supported by all staff members actually exist, it provides advice on how to achieve a harmonious working environment without the bureaucracy associated with some managers. A very comprehensive guide. startups.co.uk Authentic Business explores the reasons why people decide to set up their own businesses, looking at how to find a business idea that is profitable while also being meaningful. It provides case studies and examples of firms that have developed a particularly unusual culture or strong ethical values, and examines how to motivate staff to care about your business as well as just work for it. Business Advantage Finding Your Authentic Business" is a guide to life lived the right way. This book focuses on re-energizing life by finding that business to which you can dedicate yourself with positive purpose. It shows readers how to find the perfect business for themselves and how to attain success by being self-employed. Institute for Human Development The web site where it all started. Thousands of articles by, for and about authentic business. A community of business service professionals ranging from accountants and lawyers to coaches and healers dedicated to authenticity. |
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| © 2006 Authentic Transformation : Site by Objective Ingenuity |
Using
inspiring examples from those who have made the leap, Authentic Business
takes you, step by step, through the why?' and how?' of starting a business
that comes naturally to you and respects others. It picks up where Authentic
left off, this time applying the principles of sustainable behaviour to
business: