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What authenticity is:

What authenticity can do: for you personally

For you professionally

Find authenticity through: books and writing

Events and speaking

Coaching and mentoring

Discover the background to authenticity:

Authentic business consulting

Authentic Transformation offers powerful motivational strategies and practical leadership skills development that lead to business success.

Authentic Transformation helps you define the purpose of your business and use it to powerfully drive success in sales and marketing and recruitment, retention and motivation of staff.

Neil Crofts, founder of Authentic Transformation and author of two successful books on authentic business, has been researching and working with authentic businesses since 2002. 

  Over this time a deep knowledge and understanding of authentic business needs and practices has been built up, such that Authentic Transformation is probably has more knowledge and experience in the sector than anyone else.

Authentic Transformation can help businesses of any size to become more successful or help you to define and start your own authentic business and enjoy the personal and commercial benefits.

Clients include:  Microsoft, MSN, Shell, NPower, National Blood Transfusion Service, Howies, My Secret Kitchen, Sawdays, Good Energy, Solar Century, The Carbon Coach.

If you want to maximise your business success give me a call.

Either e-mail or call +44 (0)7775 658 534

I was amazed at the speed in which Neil helped me to articulate thoughts that I had struggled with for so long.  When we uncovered my life's purpose it was like little light bulbs turning on every cell of my body!  Then the foundation for my business just flowed easily from that one core principle that I now follow in every aspect of my life - because they are one in the same thing; I am my business.  The people that I meet and the opportunities that have have arisen since my 'awakening' amazes me and the productivity and excitement in my life is never ending!  I have seen that once freed of the traditional relationships in business, collaboration is the only way forward and the possibilities are endless.  I love feeling ownership of something for the first time; I love the simplicity of just being who I am. Neil himself is a wonderful example of what is possible when you are in harmony with your innate gifts and the affect you can have on the world.

Clare Moran - My Secret Kitchen

We are a team spread across the UK working to deliver the best possible service to blood donors. Working with Neil we have established the real purpose of the team and how this inextricably links to our own purpose in life. Our work with Neil has been both challenging, transforming and sustainable. Almost a year on from a relatively small intervention the team are still reaping the benefits. We plan to work with Neil in the future to ensure we are on track personally, professionally and as a team.

Paddy Nugent

Senior Business Improvement Manager

National Blood Service

 

Thank you for helping me to get back on track with your coaching session today, its really amazing how far one can travel in just an hour... I only wish that we had met 2 years ago when I set up my business.

James Rock Cultivar

Neil is massively positive and resourceful, and has a wide grasp of what makes us all, and organisations, tick. His commitment to his work is considerable. If you are looking for ideas and stimulus then look no further.

Alastair Sawday - Alastair Sawday Publishing

Neil simply helped me get real and re-connect with my whole self. He is inspiring, compassionate and a deeply insightful leader - who helps bring out the very best in people, even if that 'best' been tucked away in a cellar for years!

I am deeply grateful for his warmth, his energy, his teaching and his example. It was Neil who gave me the courage to become the carbon coach. Neil is one of life's givers.

Dave Hampton Carbon Coach

I wanted to thank you very warmly for the coaching you gave me when we first met and for your valuable help and encouragement since. You suggested I just go for it, organise an event and see what happens and the confidence you gave me to go ahead and do that really pushed me to make last night happen. Thank you. Thank you also for your time and ideas on finding the right voice, I think we're getting there.

Samantha De Siena - Agents of Awareness

Thank you for your help on the DD letter, the response to the tone of the letter has been good with one customer saying that it was the most human letter they had received from a utility company – can’t be bad.

Tor Brook - Good Energy