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What authenticity is:

What authenticity can do: for you personally

For you professionally

Find authenticity through: books and writing

Events and speaking

Coaching and mentoring

Discover the background to authenticity:

Download your free copy of Authentic Leadership - 8 Keys to successfully leading people (without selling your soul) by Neil Crofts.

This e-book is licenced under Creative Commons 3.0

Feel free to share copy, distribute and transmit the work.

Also feel free to adapt and remix the work for your own purposes.

Under the condition that it is always attributed to Neil Crofts with the web link www.authentictransformation.co.uk

     

For the latest thoughts see the Inspiring Authentic Leadership blog

There are three ways to motivate people; carrot, stick and meaning.

Carrot and stick work well if you are looking for people to do what you are telling them to do and not go far beyond.

If you want people to take initiative, to take responsibility, to be creative, then neither cattor not stick will work.

Neil Crofts Authentic Leadership e-book

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From the notable but imperative "Be Yourself" to the surprising and wonderful "Love", Neil Crofts nails on the head what it means to be an authentic leader. You owe it to yourself -- and the people who work for and with you -- to read this short but authoritative e-book.
-- B. Joseph Pine II, co-author, Authenticity: What Consumers Really Want

This is really powerful - not at least because it is so condensed. Takes approx 10 mins to read. But a lot more to understand; and live.

Harald Hegerberg

Wow! Is that how you do it?!!!! Yes it is seemingly simple, but how many of us really practice it? Thank you for equipping me with the starting point. Neil it is beautiful, and it is simple. Each heading is so important, and I will definitely be passing it on.

Daniela

ts great! This just feels so empowering. Thank you.

Alison

Authentic Leadership! It is brilliant. It is da shit!

Johan

Great e-book, thank you! May it find its way to many readers.

Karina