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A brand is the external expression of the internal behavior of an organisation. No one can get away from it. Every conversation, every interaction contributes to the definition of your brand. For a brand to be trusted there has to be honesty
in every interaction in the business. Clients include: Howies, Sawdays, Solar Century, Shell, Microsoft, NHS/NBTS, NPower, Good Energy, My Secret Kitchen, Carbon Coach, Kaos Pilots, Jamie Oliver, BT E-mail to arrange to chat through the opportunity. |
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine. Sergey Brin Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them. W. Edwards Deming
Stephen Covey. Apparently we (that's you) want cheaper and cheaper food from our supermarkets. We think this is bollocks. How come the price of a fresh chicken has come down over the last ten years? How can a whole bird be bought for only £2.20? What are they doing to it? Clif Bar’s journey resembles alpine climbing more than a high impact expedition to the top of Everest. As the owners of Clif Bar Inc., Kit and I hold shareholder values that commit us to keeping the company and the earth healthy. We don’t draw every penny out of the company. We try to travel “light” and to leave little garbage behind. We have the privilege of continuing to create a company that expresses our deepest values. Many of our decisions would make no sense if we owned a company that was revenue-driven and climbing just to be sold—the business equivalent of an expedition to Mount Everest. Gary Erickson, founder of Clif Bar from his book "Raising the Bar" |
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| © 2006 Authentic Transformation : Site by Objective Ingenuity |
