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Authenticity in business works. Alignment around a shared and positive purpose is the absolute key to the difference between inspiring, energetic, positive businesses and regular business.
Authentic businesses have a purpose, which their customer, their suppliers and their staff can support and align with. Typically that purpose benefits society or the environment in some way that means that those who do not stand to benefit directly and financially from the success of the business can still feel the desire to support its purpose and therefore the business. Authentic businesses flourish at a size and in markets where conventional rivals flounder. Why is this? What enables these businesses to make a profit where others cannot; to grow where others shrink, to fly were others fall? And how might this apply to other businesses or organisations? Typically authentic businesses benefit from massively lower marketing and HR (staff turnover and sick days) costs than their conventional counterparts. Up to 80% and 91% respectively. These benefits are supported by three key advantages: 1. Better decision making as people are emotionally connected with what they do and can trust and use their intuition 2. More motivation because people care about what they are doing 3. Support from outside the company because other people care about what you are doing. You can help your workplace to transform and benefit
from it’s authentic potential unleashing the true energy of their
staff and aligning customers and suppliers to support them. Authentic Leadership Coaching - Build practical leadership and motivational leadership skills, through coaching and training for organisational success. E-mail to arrange to chat through the opportunity. Purpose Articulation - The ultimate business success tool and also one of the most powerful employee motivation strategies. Have your team articulate their own core motivation and use that as the basis for a statement of purpose that delivers for each individual, for the business and for the wider society. The create a plan to make it happen. E-mail to arrange to have a chat about the potential. |
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Authentic businesses generate their profits through the pursuit of a profound and positive purpose. How to identify and authentic business: 1. Do they have a positive purpose? 2: Are they passionate about it? 3: Are their staff and customers fans? 4: Do they care for people and the environment? Take our online survey to see how authentic your workplace is. Neil Crofts video about Authentic Business for monday9am.tv Here are a few examples of authentic businesses. Have a look at what they say about what they believe in and notice what you feel about their integrity: •
Abel & Cole • Apple Tree Colthing • Mozzo Coffee Neil was a board member of BabyGROE for 2 years. In that time he brought some right-on love, laughter and some great ideas to the board. Being such a fast developing company we’re always eager to have everything done yesterday. Neil taught us that it’s worth waiting a week for the right bus to come along, rather than just jump on the first one – as it may be going in the wrong direction. He was also a good bit of eye candy and made the meetings a pleasure with his presence. He’ll be missed.
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